Melbourne Small Business Copywriter
Personality-
Kissed Copy
For solopreneurs who believe in purpose and connection.
But are struggling to let it show.
Here's the deal
The best thing about your
biz is you.
It's your touch of sparkle that catches your customers' eyes. Your business is an extension of you - it's got your good looks, signature charisma and unique voice.
Or does it?
See, this is where the problem starts.
When you speak, you ooze personality.
But when you write... dang nammit.
Everything sounds flat. Even if you weren't going for wit or humour, something's missing. There's no oomph, no magic.
What you need is a sprinkling of confetti (clear, juicy copy) to take your content from 'meh' to Irresistible.
And that's my cue.
Here's the deal
I'm a freelance copywriter based in Melbourne, ready to turn your writing frustration into an audience winning dream.
I work with
solopreneurs for whom meaningful fulfilment is as important as the dollars banked.
Does this sound like you?
-
You see customers as people, not numbers
-
You prefer to provide real value over making a quick buck
-
You are genuinely excited about what you do
-
You're all about putting some wow* into the world
If that's ringing all the right bells, welcome. I knew I liked you.
You could sell novelty knick-knacks or personal coaching, it wouldn't matter**. You would still be a legend in my book. Because it's WHY you do what you do that counts. That's the special sauce.
And we need to get everyone hooked on the flavour.
Here's how.
* 'Wow' can be anything from love & empowerment to joy & positivity.
** As long as it's nothing nefarious. The world needs smiles, not tears.
purpose-driven small business owners
who see beyond the bottom line...
There are exactly 2 types of copy in the world...
Hi, I'm Inoshi
...the kind you want to read and the kind you don't.
The difference between them is a splash of personality.
It's what humanises the words on a page, and helps keeps readers hooked.
Plus it personifies your brand - giving your business an unmistakable voice. Score!
But not any random personality will do. The right mix goes something like this.
A generous sprinkle of you
A pouring of your WHY
A blend of your ideal customer's characteristics
Mouth-watering
brand personality
And if we take it a step further
Mouth-watering
brand personality
Lashings of language
and copywriting spice
Content that connects and converts
Loved up and
happy customers